BMW Guggenheim Lab

Comfronting Comfort

The BMW Guggenheim Lab is a mobile laboratory that will travel to nine major cities worldwide over six years. Led by international, interdisciplinary teams of emerging talents in the areas of urbanism, architecture, art, design, science, technology, education, and sustainability, the BMW Guggenheim Lab addresses issues of contemporary urban life through programs and public discourse. Its goal is the exploration of new ideas, experimentation, and ultimately the creation of forward-thinking solutions for urban life.

Over the six-year migration of the BMW Guggenheim Lab, there will be three distinct mobile structures and thematic cycles. Each structure will be designed by a different architect, and each will travel to three cities around the globe. The theme of the first two-year cycle of the BMW Guggenheim Lab is Confronting Comfort, exploring notions of individual and collective comfort and the urgent need for environmental and social responsibility. Cycle 1 of the BMW Guggenheim Lab launched in New York and ran from August 3 to October 16, 2011.

For this first cycle in NYC ZUS co-curated an exhibition in a pavilion designed by Atelier Bow-Wow. Together with Omar Freilla, Charles Montgomery and Olatunbosun Obayomi, ZUS hosted debates and lectures and designed the interactive installation/game urbanology. The installation allowed participants to engage with urgent issues facing contemporary cities by moving custom-made tokens on the playing field. The dicissions made were extrapolated and projected on existing cities showing the spatial consequences of abstract policy.

Part urban think tank, part community center and public gathering space, the BMW Guggenheim Lab is conceived to engage public discourse in cities around the world and through the BMW Guggenheim Lab website and online social communities.


Name: BMW Guggenheim Lab
Location: New York City
Date: 2011-2013
Client: BMW Guggenheim Lab
Jointly with: Omar Freilla, Charles Montgomery and Olatunbosun Obayomi